Project: Pavion Website

The story

A focus on recruitment.

Pavion is a new brand, focused on Fire + Security services and education. This gave us a blank slate to start from, with brand guidelines to build on and guide the direction of the digital equity.

We collaborated with Hyperquake, another innovative agency, to bring Pavion.com to life and create a recognizable identity in their market. That starts with what the brand has to say. We determine that with low-fidelity wireframes that define the hierarchy of information on the site.

We started with responsive concepts, showcasing multiple options for the look and feel of the site. With alignment from the client, we moved on to production design, laying out pages of educational content to convey the deep expertise Pavion is bringing to the space.

Where we started

Hyperquake provided us with wireframes that defined the priority of communication.

This is where Craft + Create came in to support the work. We took the brand's updated identity guidelines and continued to build upon the digital equity in order to create a library of brand elements that would be recognizable to consumers as, unmistakably Pavion.

Evolution

From there, we conducted a conceptual design exercise.

Conceptual exploration is our sweet spot. We love showing brands possibilities... and they're nearly endless.

After presenting multiple options for the look-and-feel of the site, the clients made their pick and we were off to work. Here's what we designed.

New homepage experience

We designed a homepage that paid off on the brand mission and differentiators, giving decision-makers the information they need.

Service offerings

Clear and thorough. We wanted customers and prospects to come away with an education—to understand what makes Pavion superior.

About the company

Launching a new company requires some expertise. We put that expertise on full display on the About page, shedding a light on this bright brand.

Articles, videos + podcasts

Resources to inform and educate. It's a big priority for Pavion and they take it seriously. We wanted to showcase their leadership in this space.

Pavion solutions

More than just services, Pavion offers full security and fire solutions as a manufacturer of integrated systems and technologies.

Careers at Pavion

Pavion was launched with the intention to scale quickly. To do that, we highlighted careers at Pavion in order to attract experienced employees.

What is Pavion?

Fire + security education and services.

The pages below are filled with informational content meant to ground the customer in the background and expertise of Pavion technicians.

The rationale behind Pavion's approach is clear. Educate prospects first, so they can make informed decisions for their companies.

Once educated on fire + security, identifying the solutions and services their company needs is no longer a sales pitch.

Trust the pros

Solutions + services from Pavion.

The next set of webpages present the customer with the ability to determine which Pavion solutions are the right fit for their needs.

With a solid understanding of the Pavion brand, its values and its mission, customers can begin evaluting key services and solution offerings.

Customers come away with an expectation of the services, as well as Pavion's way of working. Feel confident knowing you'll be supported by experts.

The more you know

Get an education on fire + security.

Pavion.com is packed with great videos, articles and resources for customers learn more about the ins-and-outs of the solutions they need.

Fire + security solutions can be complex and require integrations with supporting systems. The more customers know and understand about their facility systems, the more confident they can be in maintaining them.

Get the gig

Careers at Pavion.

Hiring skilled employees is critical to Pavion's mission. So making sure potential candidates can find the opportunities they want was a must.

For those considering a career in fire + security technology services, Pavion is a compelling option. Learn about the company values and mission.

If you're onboard with those aspects, move on to discover the fantastic benefits and perks available to all Pavion employees.

Ideas

Forward thinking.

Interviews, tips, guides, industry best practices, and news.

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