Project: Roadpass General Store

The story

Launching a new channel.

As a family of road travel brands, Roadpass boasts a community of over 6 million campers that trust and rely on the tools, resources and experience provided by each tailored brand.

Covering family roadtrips and casual sightseeing to die hard, veterans traversing the continental US, they identified a unifying thread. Preparedness.

No matter your reason for travel, we all need the necessary gear and equipment. So to better serve the community they built, Roadpass wanted to offer a store for every adventurer, for every need. Welcome to the General Store.

Where we started

For an entirely new experience, we started with wireframes to align on the priority of communcation of each page.

Imagine building a home. Wireframes are like the foundation. The goal is to develop a clear priority of communication within the information hierarchy to ensure they align with business objectives and goals.

Evolution

Mining our deep experience in ecom.

Conceptual exploration is our sweet spot. We love showing brands possibilities... and they're nearly endless.

After presenting multiple options for the look-and-feel of the site, the clients made their pick and we were off to work. Here's what we designed.

Homepage experience

Our challenge was creating a homepage that served the diverse mix of travelers, while still feeling relevant and contextual to their customer journey.

Category landings

With a large selection of products from more than a dozen major brands, getting to the gear you need shouldn't be a burden.

Product details

Find everything from product specs to video tutorials on how to properly use every product. Want more? Check out how others rate it.

Pro subscription

Access to premium content in all four of the Roadpass travel apps, member pricing, special offers and exclusive product releases.

Home experience

The right jumping off points.

We filled this page with everything to help shoppers find the equipment and gear they need for their next travel adventure.

Shop by lifestyle and find the right products for each stage in your travel adventure. Newbies can find all the gear they need to get started.

Veteran travelers will find curated product lists for RVs, towing and power. Whether you're a seasoned pro or taking your first trip, you'll find your gear here.

Products + categories

Find the product you need.

Browse categories and find the right products for your RV rig and make sure you get to your destination—and enjoy some scenery along the way.

Ecommerce is just selling stuff online, right? Sounds easy, but shoppers can be fickle creatures. We leverage our experience to employ best practices.

These nuances pay off, from the category landing page and the ability to sort and filter products, to the detail page where campers can learn and explore.

Roadpass pro

For the most loyal roadpassers.

Upgrade to a Roadpass Pro subscription and gain access to member pricing, special offers and exclusive products.

Go further and supercharge your adventures with a member subscription to Roadpass Pro, the premier road-travel family of apps, benefits and savings.

Ideas

Forward thinking.

Interviews, tips, guides, industry best practices, and news.

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