Project: Silco Website

The story

Refreshing a brand with 60 years of established success.

How do you take a brand with decades of history and guide it through a digital refresh, without losing the essence of its identity?

Be fearless. Together with Silco leadership, that's how we approached this challenge. We knew we wanted to infuse some contemporary design into this established, and fairly traditional, brand.

The result was a fresh take on fire + security by starting with an aesthetic that would be uniquely Silco. Steeped in familiar brand colors, the new design takes a big step forward, but maintains it recognizability for its long standing patrons.

Where we started

A lack of brand consistency and guidelines gave rise to a Frankenstein site.

This is where Craft + Create came in to reimagine the site. We updated the brand's identity guidelines and continued to build upon the digital equity in order to create a library of brand elements that would be recognizable as uniquely Silco.

Our focus

Business priorities led our design approach.

Services and lead generation are the main priorities for Silco when it comes to their website.

A secondary emphasis was placed on creating a clear call-to-action for talent recruitment.

Fire services

The portfolio of fire services is where Silco started. These critical pages are paramount to their business, so we made sure they made a compelling case.

Security services

Security services are where Silco's future lies. Corporate and commercial security is complex, so the messaging is deliberately simple.

Lead generation

Every page calls visitors to action by offering quick and easy service estimates, emergency services or support from their certified technicians.

Recruitment

Voted a Top Place to Work in Ohio, Silco keeps growing. As business expands, recruiting trustworthy, reliable employees is a top priority.

What is Silco?

Fire + security services.

New content was developed for all service pages, including some entirely new services introduced by Silco, expanding upon their offerings.

With so much history and expertise, Silco's service pages are full of valuable content for visitors. Content covers everything from educational + technical information to videos of training sessions.

Calls-to-action are sprinkled into each service page so that support is always accessible—paying off on the goal of improved lead generation and new customer engagement.

Security experts

Portfolio of security services.

The most recent expansion of Silco's family of services, security is a quickly growing channel for this powerhouse.

Access control, video surveillance, doors & gates and school (K-12) security services are explained in great detail to provide customers with a one-stop shop for their facility..

Filling the funnel

Generating new customer engagement.

The set of webpages and components below are focused on enabling communication with prospective and returning customers.

Have a technician come out on-site to inspect and quote the necessary services for your facility or speak with a service rep and provide details via email or phone.

Filling the funnels

Generating leads + recruits

Hiring is a full-time job. That's why Silco's website needed to drive more traffic to their job listings and employee benefits information.

From training boot camps to tuition reimbursement, candidates can discover the reasons why Silco has been voted a Top Place to Work year after year.

With open positions listed by technical expertise and location, potential new hires can find the right opportunity for them at Silco.

Ideas

Forward thinking.

Interviews, tips, guides, industry best practices, and news.

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